PIX

Meet PIX - the UK's Expo 2025 mascot

PIX is here to accompany you on your journey through the UK Pavilion and make it unforgettable!

Coloured in the striking red, white, and blue of the UK flag, PIX represents the spirit of innovation and exploration the UK is famous for. 

Just like individual pixels coming together on a screen, creating endless combinations of images, PIX loves to transform into different inventions, - demonstrating how ideas come together, grow, and evolve. 

PIX will charm you with a treasure trove of fun facts about the UK and Japan, providing a glimpse into the ingenuity and creativity that define these two nations. 

Get ready to embark on a remarkable adventure with PIX, where every step is an opportunity to learn, laugh, and marvel at the wonders of the UK Pavilion! 

PIX Q&A 

Where was PIX born? 
 PIX was born from a child’s imagination and lives in the digital world, capable of whizzing across different worlds and time zones! 

 What is PIX’s personality? 
Inquisitive, compassionate, and optimistic about the future we can build together!

What is PIX’s special ability? 

Shapeshifting capabilities! From teapots to spaceships the transforming possibilities for PIX are endless!

What are some of PIX’s favourite things to do? 
Sharing facts, PIX is a treasure trove of information about the UK - go on, test PIX’s knowledge! 

What is PIX’s favourite book? 
The Tale of Peter Rabbit by Beatrix Potter, about a mischievous rabbit from the Lake District who loves adventure... 

What is PIX’s favourite sport? 
PIX loves football – PIX’s favourite players are Wataru Endō who plays for Liverpool FC in the Premier League and Yui Hasegawa who plays for Manchester City in the Women's Super League. Endō and Hasegawa also play for Japan’s national teams!

What is PIX’s favourite food? 
This question is a difficult one - PIX loves food from across the UK’s four nations! Fish and chips from England, Welsh cakes from Wales, Irish stew from Northern Ireland, and Scottish shortbread from Scotland! PIX is most excited about trying the UK Pavilion’s Ploughman's Bento at Expo 2025, which includes a selection of tasty British cheeses. 

 What is PIX’s favourite drink? 
PIX’s favourite drink is English breakfast tea. There’s a reason PIX keeps transforming into a teapot!